Rx Breakup 2.0

This project is a freelance engagement in which I was responsible for the complete visual and experience design of a 30-day breakup recovery book and its accompanying website.

I led the visual direction from the ground up, defining the overall design language across illustration, book design, print layout, and web experience. At the time I joined, the project had no established content structure or visual system. I worked closely with the client to shape the narrative framework, clarify the core message of the 30-day program, and translate it into a cohesive design system.

The website was designed as a marketing and sales platform, with the primary goal of introducing the 30-day breakup concept, building emotional trust with users, and driving book sales. I focused on creating a clear content hierarchy, approachable visual tone, and conversion-oriented user flows to support advertising efforts and increase purchase intent.